Doctoral Students

Area of Specialization - Marketing

Hi! I joined the program after having spent 15+ years in my corporate career, primarily because I started feeling more & more strongly that I wanted to be an academician and researcher in the Marketing area. Not an easy decision, but I took it, and here I am! We have some of the most incredible Marketing professors at IIMC, and it's been a tough yet enjoyable learning experience. The other aspect, of course, is the delightful peer group one gets in a premier institution like this - I count among my friend and fellow researchers brilliant individuals from diverse backgrounds.

My advisors are Dr. Prashant Mishra, Dr. Ramendra SinghΦ (Joint Chairs) and Dr. Rajiv Kumar, of IIM Calcutta and Professor Rebecca G. Adams of the University of North Carolina at Greensboro. My present research interest is at the intersection of social psychology and consumer behavior. I am interested in understanding how close relationships impact our behavior as consumers.

I have submitted my thesis in October 2017 and am presently preparing for my final defense (as of 10th March 2018).

As a Ph.D. candidate, it has been a challenging and enriching experience. My guides give me just the right balance of freedom and (light) pressure! While this journey can be lonely and exasperating, it's great to have such a friendly peer-group around to whom I can reach out for help, without the fear of being judged. Some professors, apart from my committee members too, have also been an amazing source of support and strength.

In short, I'm so happy I am here

Φ (in alphabetical order)

 Influence of social touchpoints during a customer’s journey.

 Experimental research method

 Consumer behavior in emerging markets

 Interlinking friendship concepts with different areas of marketing.

Banerji, Diptiman, & Mishra, Prashant. (2018). An ethnocentric perspective of foreign multi-brand retail in India. International Journal of Retail and Distribution Management. https://doi.org/10.1108/IJRDM-11-2016-0204 (Volume, issue and page numbers not allotted as of 10th March 2018)

Singh, Ramendra., Singh, Rakesh K., & Banerji, Diptiman (2018). Emotion regulation - natural reward strategy linkage and its impact on sales performance: The mediating impact of salesmanship skills. Journal of Business and Industrial Marketing, https://doi.org/10.1108/JBIM-10-2016-0236 (Volume, issue and page numbers not allotted as of 10th March 2018)

2017 : Received best paper award for refereed conference paper at the 3rd J.D. Birla Management Conference, Kolkata, India.

2016 : Received best paper award for refereed conference paper at the 2nd J.D. Birla Management Conference, Kolkata, India.

2015 : Awarded nomination for the AIM-AMA-Sheth Doctoral Consortium by the Marketing Group of IIM Calcutta.

2013 : Major area CGPA - 7.7/9.0, overall CGPA - 7.2/9.0 and highest possible grade of A+ (i.e., 9.0/9.0) in eight subjects over first two academic years at IIM Calcutta.

1994 : First class second rank in Bachelor of Engineering.

Banerji, D., Singh, R., Mishra, P., Adams, Rebecca G., and Kumar, Rajiv. (Dec 2017) “Do Friends Influence Perceived Value From a Consumption Experience - An Experimental Investigation.” Paper presented at the 11th Great Lakes NASMEI (North American Society for Marketing Education in India) Conference, Chennai, India.

Banerji, D., Singh, R., and Mishra, P. (2017, July) “Do Friends Influence Perceived Value from a Consumption Experience? An Experimental Investigation”. Paper presented at the 1st IIM Indore – NASMEI Summer Marketing Conference. Indore, India

Banerji, D., Singh, R., and Mishra, P. (2017, April). Do Friends Influence Perceived Value From Consumption Experience - An Experimental Investigation. Paper presented at the 3rd J.D. Birla Management Conference, Kolkata, India. This paper won the best paper award in the marketing track.

Banerji, D. (2016, December). Using a Discrete Choice Experiment (DCE) to Overcome Response Bias. Paper presented at the 4th IIM Calcutta Marketing Conference (Marcon), Kolkata, India.

Banerji, D., Singh, R., Mishra, P., Adams, Rebecca G., and Kumar, Rajiv (2016, September). Impact of Friendship among Customers on Their Perceived Value from Consumption. Paper presented at the 1st European Marketing Academy (EMAC) Junior Faculty & Doctoral Student Research Camp. Vienna, Austria.

Banerji, D. (2016, April). An Ethnocentric Perspective of Foreign Multi-Brand Retail in an Indian City. Paper presented at the 2nd J.D. Birla Management Conference, Kolkata, India. This paper won the best paper award in the marketing track.

Banerji, D., Singh, R., & Mishra, P. (2015, December). Role of Friendships in Marketing – a Review and Synthesis of Literature. Paper presented at the 3rd Pan-IIM World Management Conference at the Indian Institute of Management Indore, India.

Banerji, D., Singh, R., and Mishra, P. (2015, January). Impact of Friendship among Customers on Their Perceived Value from Consumption – A Conceptual Framework. Paper presented at the 4th Emerging Markets Conference: Redefining Value in Emerging Markets, Dubai, UAE.

Banerji, D., Singh, R., Mishra, P., Adams, Rebecca G., and Kumar, Rajiv “Do Friends Influence Perceived Value from a Consumption Experience? An Experimental Investigation” at the upcoming Society for Consumer Psychology (SCP; Division 23 of the American Psychological Association, or APA) summer conference as part of the 126th Annual Convention of the APA from 9-12 August 2018.

Banerji, D. “Friendship based interventions: A holistic approach for mitigating consumption problems of adolescents” at the 5th World Social Marketing Conference, Washington DC from 16-17 May 2017. Did not attend.

Banerji, D. Tracing the roots of sustainable consumption in marketing scholarship. Paper accepted for presentation at the 19th Australia and New Zealand Marketing Academy (ANZMAC) DC and Conference, Christchurch, New Zealand, from 3-7 December 2016. Did not attend.

(as of 10th March 2018)

Banerji, D., Mukherjee, P., & Siroya, N. (2016, November). Case study: Soaring into the high skies. Indian Management, 55(11), 27–34. Retrieved from http://ssrn.com/abstract=2873325

Siroya, N., & Banerji, D. (2018, March). Case study: Not a smooth trip. Indian Management, 57(3), 40–51.

1994 - B.E., from B.E. College, Shibpur (Calcutta Universty)

1999 - PGDBA, from ICFAI Business School, Calcutta

Jan 2011 – June 2011: Senior Manager - Retail - CSD at Aircel, Kolkata & West Bengal

Jan 2008 – Jan 2011: Manager - Retail Experience at Bharti Airtel Limited, Kolkata

Jan 2007 – Jan 2008: Sr. Manager - Customer Service Delivery, Reliance Communications, Maharashtra

Apr 2004 – Jan 2007: Manager Customer Services at BPL Mobile / Hutch, Maharashtra

Jun 1999 – Apr 2004: Assistant Manager - Business Development at CMC Limited (TATA Group) at Kolkata & Mumbai

Jun 1994 – May 1997: Senior Engineer at Ispat Industries Limited, Raigad Dist, Maharashtra

Teaching Assistant, IIM Calcutta

 Helped students to understand difficult concepts

 Guided students in selecting and completing project assignments

 Graded students’ assignments, quizzes, exams, and case presentations

For following courses:

1. Marketing Management-II (Research methods) (2017),

2. Marketing Management-I (2016), and

3. Consumer Behavior (2014 and 2017).

Reviewer, Pan-IIM Conference, 2014-present

Reviewer, International Marketing Conference at IIM Calcutta, 2014-present

Reviewer, Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2016

Reviewer, Annual Global Sales Science Institute Conference, 2017

Ad-hoc reviewer, Journal for Advancement of Marketing Education, 2018

Ad-hoc reviewer, Urban Studies, 2015 (for studies employing the friendship concept)

http://www.linkedin.com/in/diptimanbanerji

diptimanb11@email.iimcal.ac.in

diptimanbanerji@gmail.com