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    Ridhi Agarwal

    Area Of Specialization: Marketing

    About Me

    IIM Alumnus. Avid Reader. Researcher. Entrepreneur.

    Hoping to conquer great peaks in life :)

    Educational background:-

    2012-date: Fellow Program (Marketing), IIM Calcutta

    2005-07: P.G.D.M., IIM Kozhikode

    2001-04: B.Com, J.D. Birla College, Kolkata

    Work Experience:-

    2007-2008- Assistant Manager- L&T Finance

    2008-2011- Founder and Owner- Xelf (Entrepreneural venture) [Featured in The Telegraph and The Indian Express]

    2011-2012- Faculty (Marketing) and Dean, (Undergraduate Studies), International School of Business & Media, Kolkata

    Research Interests:-

    *Consumer Behaviour




    Conference Papers:

    *Religious Symbols in Print Advertisement- Impact on Brand Evaluation, ANZMAC, (Australian & New Zealand Marketing Academy),2016

    *Personality and Facebook usage, Emerging Markets Conference (IMT, Dubai), 2015

    *e-WOM- An New Conceptualisation, Marcon (IIM Calcutta Marketing Conference), 2014

    *Anti-Consumption- A Literature Review, 3rd Indian Academy of Management (IAM) Conference (IIM Ahmendabad), 2013

    *Negative Word-of-Mouth in Social Media, Marcon (IIM Calcutta Marketing Conference), 2012

    *Women in Management, Spandan (IIM Kozhikode Management Journal), 2005

    Case Studies

    *Xelf: A Novel Idea, ECCH- The Case for Learning, 2011