Area Of Specialization: Marketing

IIM Alumnus. Avid Reader. Researcher. Entrepreneur.

Hoping to conquer great peaks in life :)

2012-date: Fellow Program (Marketing), IIM Calcutta

2005-07: P.G.D.M., IIM Kozhikode

2001-04: B.Com, J.D. Birla College, Kolkata

2007-2008- Assistant Manager- L&T Finance

2008-2011- Founder and Owner- Xelf (Entrepreneural venture) [Featured in The Telegraph and The Indian Express]

2011-2012- Faculty (Marketing) and Dean, (Undergraduate Studies), International School of Business & Media, Kolkata

*Consumer Behaviour

*Advertising

*Branding

*Religion

*Religious Symbols in Print Advertisement- Impact on Brand Evaluation, ANZMAC, (Australian & New Zealand Marketing Academy),2016

*Personality and Facebook usage, Emerging Markets Conference (IMT, Dubai), 2015

*e-WOM- An New Conceptualisation, Marcon (IIM Calcutta Marketing Conference), 2014

*Anti-Consumption- A Literature Review, 3rd Indian Academy of Management (IAM) Conference (IIM Ahmendabad), 2013

*Negative Word-of-Mouth in Social Media, Marcon (IIM Calcutta Marketing Conference), 2012

*Women in Management, Spandan (IIM Kozhikode Management Journal), 2005

Case Studies

*Xelf: A Novel Idea, ECCH- The Case for Learning, 2011

ridhia12[at] iimcal.ac.in